Distribution and Pricing Strategies
Modes of Distribution
Distribution is critical in building momentum in sales. Mrs. Bowing did not say much about the methods of delivery. What information I could acquire was obtained via the internet. Research on their website indicated that the company ships their product worldwide through an outside source. International customers would receive their product in about three to four weeks whereas US residents got their product within approximately two weeks. Gynofem is distributed in such US stores as: Fred Myers, Furrs, Price Less, Longs, Ralleys, Ralphs, Safeway, Stater Brothers, Target, CVS, and Walgreens. RelEVE also distributes in numerous stores in Canada and overseas in Europe (RelEVE web-site).
