Anticipated Trends
Mrs. Bowing anticipates that the trend will shift from the majority of the women using pads and tampons to more and more women using the Gynofem product, exclusively. She also anticipates the growth of Gynofem users nationally and worldwide. This can only be possible if RelEVE can successfully promote their products with the most effective marketing mixture. Should demand increase as she anticipates, the production, distribution, and marketing departments in addition with other relevant departments will have to adapt to its rapid development. Gynofem has infiltrated quite successfully into European markets and chances are, it will continue to spread all over the world (web-cam 2002).
What Services Does the Company Provide in the Distribution Channels or Which Channels does the Company Seek Out?
The most important channel RelEVE seeks out is its sales channel located in Missoula, Montana. As mentioned earlier, the company's overall sales are so insignificant that they need financial assistance in order to keep the company afloat. RelEVE must place heavy emphasis on its sales channel because this has the greatest impact on the business. If RelEVE strengthens its channel and increases its sales, and then the company will have a higher return on their investments. Another channel that is not important to the extent of the sales channel is its delivery channel. There was a time when RelEVE's extensive marketing promotion produced high levels of brand awareness but that was severely undermined by its inadequate product presence (RelEVE 2002).
