Are the Distribution Channels Domestic or International and what Effect do they have?
RelEVE has both international and domestic distribution channels. Gynofem product brand is located in multiple European countries and is quickly spreading to neighboring countries. Additional services from sales, services, and distribution channels are necessary when supporting exports of products. Competent and highly trained personnel must be ready to handle issues that surround exportation and politics. RelEVE's international channel has noticeable impact on the company and it will continue have a bigger influence as awareness spreads and sales increases (RelEVE web-site).
What competitive Price Strategies are Implemented by the Company and by the Competition?
Consumers, who purchase the Gynofem brand, pay a higher price than those who buy alternative products. As evident in the chart below, Gynofem is twice as expensive; however, the product can be worn twice as long.
(chart)
