What Media and Vehicles of Promotion are used?
RelEVE uses word of mouth, the internet, and brand awareness in stores. As mentioned earlier, an Gynofem Club formed through the internet is used to generate information, to reward regular users by offering discounts, and to offer starter kits called "sku" to attract new consumers. Coupons are available to induce sales. The marketing director is currently working on an upgraded marketing plan that will compliment the existing promotions.
What Promotional Mix and Strategy Recommendations would you make to the Management?
A couple of weeks ago, I was surfing RelEVE's web-site and came across some testimonials. The common element I found in all of them was that women were extremely happy with the ability to have intimate relations while menstruating. Women were also enthusiastic about the ability to go all day without having to worry about the frequent visit to the bathroom often plaguing users of tampons and pads. Based on this information, I suggest that RelEVE Inc. Inc. create logos and ads that emphasize Gynofem's unique advantage of allowing women to participate in intimate activities while on their monthly cycle. This is especially beneficial for newlyweds who wish to have the most romantic honeymoon undeterred by biological functions. Another suggestion I have is for RelEVE Inc. is to sponsor college events and any health organizations that primarily targets females such as Breast Cancer Organizations. I also recommend RelEVE Inc. to obtain an account with Wall Mart considering it is the number one store on the Western side of the US, and in the future, with Costco.
