My Marketing Plan for RelEVE Inc.to be Implemented within 4 months.
" Pick area for target marketing: Los Angeles, San Diego, Seattle, etc.
" Redesign package that caters to target market
" Offer starter kits with instructional video for new users
" Place ads in local newspaper
" Sponsor local events such as breast awareness organization, local athletic events, women's basketball games and hand out starter kits.
" Media vehicle: auto-wraps. Method is atypical but most likely effective.
" Direct mail
" Internet web-site, chat room, commercial emails (annoying but effective)
" Maintain Gynofem Club
" Annual newsletter
" Ads in top Magazines for women (Reader's Digest, Cosmopolitan, Redbook)
" Ads on TV (focus on Lifetime, television for women, syndicated TV shows).
" Celebrity campaigns: use credible menstruating women such as Sandra Bullock or Julia Roberts.
" Radio ads concurrent with other ads
