What is the Company's competitive Advantage?
Regardless of the inauspicious debut of RelEVE, the company is in the atypical position of being in some of the premier retail outlets with little marketing spending to support it. Target, Walgreen, and CVS took on the product with the knowledge that the company had run out of money and that it never had an official launch of the product. Gynofem is also found in Longs, Locin in Canada, Kroger, and Fred Meyer. One of the main advantages the company has is its loyal brokers and consumers. The company still maintains its original broker despite the fact that they went a whole year without pay. Users of Gynofem become quite loyal to the product. Despite the absence of marketing promotion, consumer demand appears to holding steady about $200,000 gross profit a month. Mrs. Bowing notes that Gynofem is not considered a threat by other competitors. This lack of attention will provide the company with additional opportunities to promote their unique products and benefits without having to deal with competitors breathing down their backs (Web-cam 2002).
