Mrs. Bowing also believes that RelEVE can benefit greatly if they reinvent a packaging style from an ultra soft, flimsy, feminine look transforming an obscure logo into a new bold look that still maintains its' feminine side with an obvious logo that is hard to miss. The last issue is RelEVE's marketing techniques. A thorough examination of this marketing issue will follow later in this portfolio. In essence, this company needs to go from using no marketing to utilizing an all-intensive marketing promotion that is cost friendly and is centered on efficiency, effectiveness, and creativity concurrent with aggressive distribution of products nationwide (Web-cam 2002).
